To be successful conservation must alter the actions of
individuals. To alter the actions of
individuals it is helpful to first understand human nature. This is the realm of philosophy and
psychoanalysis, of ideas resulting from slow and deep thinking not necessarily
tested through experiments. Instead of writing
about what conservation can learn from other sciences, today I will write about
what conservation can learn from the social sciences, particularly from Erich Fromm.
Eric Fromm (1900-1980) was a psychoanalyst (the Freudian
school of psychology) and a social psychologist. His ideas were not the results of experiments
and consequent adjustments. He worked up
from the principles he believed to govern human behaviour, principles from
philosophy, psychoanalysis and his own experiences and observations. In ‘To have or to be?’, his 1976 book, Fromm
wrote that most individuals “identify themselves by the following formula: I am=what I have and what I consume” and,
consequently, in a conservation between two individuals of differing opinions
“Each identifies with his own opinion.
What matters to each is to find better, i.e, more reasonable, arguments
to defend his position. Neither expects
to change his own opinion, or that his opponent’s opinion will change. Each is afraid of changing his own opinion,
precisely because it is one of his possessions, and hence its loss would mean
an impoverishment”.
I was first reminded of this passage when reading a paper
advocating that scientists should not limit themselves to one theory (to
prevent them from becoming too attached), instead they should suggest as many
possible theories as possible and design experiments with the aim of disproving
them. It makes intuitive sense that
individuals get attached to their ideas; Fromm offers a framework for
understanding this. He suggests that
people derive their value, their self-worth from the ideas they create and then
consume. To lose an idea (to scientific progress)
is just like losing another possession.
Fromm’s theory also has powerful ramifications for
understanding the public’s stance on and engagement with issues of science such
as global warming and GM technologies.
According to Fromm, an idea’s value is not a function of the idea’s use
as a tool for making sense of the world (its usefulness); instead an idea’s
value is determined by the cost of disowning that idea if a new, incompatible
one is adopted. More useful (i.e.
correct) ideas do not necessarily replace less useful ideas, this means the
initial ideas one creates regarding a subject are self-reinforcing and
therefore very important.
Recently, the Cultural
Cognition Project has produced quantitative evidence to support Fromm’s
theory (I’m not sure if they were aware of Fromm’s work or not). Their research showed citizens presented with
expert sources regarding climate change were more likely to judge the expert
source to be “knowledgeable and trustworthy” when the expert’s view agreed with
their own. Another study (by the same
research group) reports that “Members of the public with the highest degrees of
science literacy and technical reasoning capacity were not the most concerned about climate change” (authors’ italics). The polarised opinions of two groups,
separated on the basis of their political values, diverged as scientific
literacy and technical reasoning increased, exactly as Fromm’s theory (“what
matters to each is to find better, i.e, more reasonable , arguments to defend
his position”) predicts.
Andrew Balmford showed that children are better at identifying
pokemon than real species (see
here), might this be partly due to an ability to take ownership of pokemon
(via card and computer games) which does not exist for real species (other than
pets)? How could this ownership be best
replicated for real species?
Fromm suggests that keeping an open mind and avoiding
dogmatism is difficult and requires active effort. I suggest that it is the scientist’s role to
purposefully keep an open and unbiased mind whilst they practice science, in
their personal life, as with the rest of the public, they are free to respond
to evidence however they like.